Brand · Photography & Imagery
Real factory floors and real hardware, graded to the same warm palette as the rest of the system.
No real photography asset ships with this system yet — ProductImage falls back to a plain
model-number label until real shots exist (see Components). The swatches below describe the correct treatment
using graded placeholders and written framing rules, so a photographer or a stock search has something concrete
to match — not a fabricated photo standing in as if it were real.
Warm-neutral, matching the site's own sand/ink hue family — never the cool teal-and-orange or blue-gray grade generic tech marketing defaults to.
Correct: highlights lean sand/amber, shadows sit in a deep warm green-black — the same undertone as --ink and --sand. Reads as one palette with the rest of the brand.
Incorrect: a cool teal/blue grade (or a flat blue-gray corporate look) fights the warm palette everywhere else on the site and reads as generic stock photography.
Moderate-to-high contrast, documentary rather than flat and washed out — shadows stay deep, detail stays readable in the highlights (a PCB's solder points, a control panel's dials). Never a black-and-white treatment, anywhere. When a photo sits inside a dark/atmospheric section, it can carry the same 7%-opacity film-grain overlay (.grain-texture, mix-blend-mode: overlay) already used on hero and footer sections, so the photo and the surrounding UI feel like one continuous surface rather than a pasted-in image.
Photography stays photographic. Duotone color-mapping and decorative gradient washes belong to the illustration system, not to photography.
Correct: a single flat --ink scrim fading up from the bottom, used only where hero text needs to sit legibly over a photo — functional, not decorative.
Incorrect: mapping the photo's tones into brand green/gold turns it into a graphic treatment — that's what the gold line-art schematics are for. A photo duotoned this way stops looking real.
In-context and documentary, always. Never a posed studio stock shot.
Do — An engineer's hands adjusting a PCB under a bench light in a Dammam workshop, shot slightly from above; a wide shot of an actual factory floor with real equipment and cabling in frame; a control panel mid-installation. Subjects mid-task, never looking at the camera.
Don't — A model in a lab coat smiling directly at the camera in a sterile white studio; generic "person pointing at a tablet full of floating icons" stock imagery; any staged set that isn't a real jobsite or workshop.