Brand · Logo System
Six ways the mark breaks, and why each one matters.
Don't recolor
Correct — green/gold only
Reason: the badge is only ever brand green + desert gold (or the monochrome black/white versions) — any other hue breaks the palette.
iibdaei
iibdaei
Reason: distorting the aspect ratio warps the circuit-trace geometry and the wordmark's letterforms.
Don't reverse on light
Correct — reversed on ink
Reason: the all-white mark needs a dark or busy background to read — on sand it nearly disappears.
Don't add shadow or bevel
Correct — flat, no depth
Reason: this system uses flat marks and soft ambient shadows only on cards — never a hard drop-shadow or bevel on the logo itself.
Don't rotate
Correct — always upright
Reason: the badge's circuit trace and the "I·T·E" lettering have one fixed reading orientation — rotation breaks the letterforms.
iibdaei
Reason: text, edges, or other marks inside the clear-space zone (X = half the icon's diameter) suffocate the badge and hurt legibility.