Brand ยท Logo System
Clear space & minimum size.
The badge measures its own breathing room โ no external ruler needed.
Clear space
Clear space = X, half the icon badge's diameter. Keep at least X of empty space on every side of the lockup โ no text, edge, or other mark inside that zone.
X
X
X
X
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X = half the icon's diameter (28px at this 56px icon size). Scales proportionally with the mark.
Minimum size
Below these sizes the circuit-trace detail and the wordmark's tracking both start to break down.
ContextAt minimumMinimum
Icon-only
digital UI
24px
digital UI
Icon-only
favicon floor
16px
favicon floor
Stacked lockup
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96px wide
digital
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Horizontal lockup
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120px wide
digital
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Icon-only
print
8mm diameter
Horizontal lockup
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25mm wide
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